Monday, May 23, 2005

Selling: Tap into your intuitive powers

by Danielle Kennedy
Author of "Balancing Acts: An Inspirational Guide for Working Mothers"

Do you follow your intuition? All of us, regardless of our gender, possess little voices inside us that say, “Pick up the phone and call those past customers now.” And when you do make the call, isn’t it interesting to hear those customers say, “We were just talking about you; we have a lead for you.”

Don’t question your inner voice.
Have faith that the clues coming from within you are reliable. In fact, there are ways to turn up the volume on your intuition and boost your income.

Quiet your mind. Go to a peaceful place, preferably in the morning. Get in a relaxed position, empty your mind of all thoughts, and be still in the silence. If you find it difficult to block out distractions, concentrate on listening to your breathing.

Getting easily distracted can be a sign of stress, and creativity and intuition can’t thrive when you’re stressed. Stress isn’t a physical problem (though it can manifest itself in physical ailments). It’s mental and best described in this situation as uncontrolled thoughts allowed to run randomly through your head.

It takes energy to do battle with those thoughts, but until you do, you won’t be able to relax enough to come up with effective ways to solve problems.
Take action. Once you clear your mind, you’ll find that new ideas begin flowing through it. Take those ideas seriously.

When I was actively selling, I prospected tons of FSBOs. They change their minds frequently, so it’s always good to stay in touch. When my inner voice said, “Check in with Joe Homeowner,” I paid attention.

There’s nothing wrong with saying to the prospect, “A little voice told me to check in and see how your selling plan is going. Don’t forget, I’m waiting in the wings in case you decide to activate Plan B.”

Keep it a secret at first. Until you test out your intuition and begin to feel comfortable trusting it, don’t tell people what your inner detector is revealing to you. Your intuition needs to be tested, because you’re using it on customers who can be fickle.

Like everything else in sales, it’s a numbers game. Often your intuition will be right, but at other times, people will go in a different direction. It makes it easier when we haven’t shared our intuition with the world. We don’t need anyone else’s input on whether the inner voice is a reliable source.

Improvise, then systematize. When you follow your intuition, spontaneous solutions surface in your conversations. Know that improvisation is a direct result of good listening skills.
For example, let’s say you run into a past customer who says to you, “By the way, we want to thank you. We love our new home.” The intuitive practitioner will subconsciously turn that past customer’s remark into a future closing monologue.

At the very next opportunity, perhaps at the next closing, the intuitive sales associate will find the appropriate moment to say, “Someday you’re going to say ‘Thank you’ to me. I hear those words frequently. You see, I live in this community. I’ll run into you at the grocery store and other places, so I have to make sure you’ll thank me. After all, I’ll be asking for future referrals, and I intend to build a long-term relationship with you.”

I used that message with customers. Initially, it was a spontaneous remark. But later I turned it into a standard closing monologue. It became part of my system, and I hope it’ll become part of yours, too.

These are just a few ways you can improve your intuitive selling powers. All you need to do is stay tuned to that little voice inside you that says, “Pay attention!”

Danielle Kennedy is a consultant and speaker on real estate sales and marketing topics. Her books include Seven Figure Selling, Balancing Acts: An Inspirational Guide for Working Mothers, Double Your Income in Real Estate Sales, and How to List and Sell Real Estate in the 21st Century.

This article was published in REALTOR Magazine on: 9/1/2001

Keeping it personal:
Hands-on approaches for eight targeted audiences

by Danielle Kennedy
Author of "Balancing Acts: An Inspirational Guide for Working Mothers"

You’ve got an e-mail address, Web site, fax machine, and cell phone--enough communications tools to make a pro of any real estate practitioner. But underneath all the equipment, your selling strategy may lack a personal touch.

Don’t drop your Palm Pilots into a trash bin. Continue to love and use all your cool tools. Just remember that the personal touch in business development is the basis of your power.
Handwrite thank-you notes and make follow-up phone calls. (You remember this; it’s when two real voices make a connection.) Delivering a housewarming gift may be more unique today than 30 years ago.

To be productive with a personal touch, try focusing on these eight niches:

Niche 1: Past satisfied customers.
Call them regularly to ask for help in building your future business with leads and referrals. Collect endorsement letters from them, and use their quotes on your brochures, Web site, and presentations. Try this script: “I have an urgent request. Can you put your comments about me and our company in writing in the next 24 hours?” Put a time frame on the request so that you’ll be taken seriously. It’s a fast way to jump-start business.

Niche 2: Open house visitors.
Schedule several back-to-back open houses on a given day. Schedule some weekdays. Customers who frequently transfer may consider househunting work and may prefer to do it during the week.

Open houses are advertising. You get exposure, which may lead to a sale. Share open houses: Send visitors to another salesperson’s property and vice versa. Follow up with phone calls and e-mails.

Niche 3: For sale by owners.
This includes “forced FSBO"--the expired. With this script, introduce yourself to FSBOs the first week their house goes on the market: “I know you’re marketing your own home, but in case your plan A doesn’t work out, may I present a plan B as a possible option?” This niche, if regularly worked, becomes your bread and butter.

Niche 4: Your local business network.
Hold quarterly breakfasts with your board of advisers, a group of professionals who exchange leads because they like and trust one another. Exchange ideas and referrals with them via telephone and e-mail.

Niche 5: Social contacts.
Send e-mails and postage-paid newsletters to associates from your church, school, health club, or volunteer work.

Niche 6: Former acquaintances.
Search the Internet for old friends from high school and grade school and tell them what you do. People like to do business with an old and trusted friend.

Niche 7: Unknown prospects.
Dial for dollars on a regular basis, and include the seven other niches in your calls. A great opener: “This is a shot in the dark, but are you considering investing in . . .”

Niche 8: Your territory.
It takes time to get to know people in your market, so don’t expect an immediate return from farming. Become a specialist on school districts and homes in your area. Customers who sell may keep in touch with old neighbors--who’ll eventually sell their houses. Customers may want your services in their new neighborhood, too, expanding your territory.

Danielle Kennedy is a consultant and speaker on real estate sales and marketing topics. Her books include Seven Figure Selling, Balancing Acts: An Inspirational Guide for Working Mothers, Double Your Income in Real Estate Sales, and How to List and Sell Real Estate in the 21st Century.

This article was published in REALTOR Magazine on: 11/01/2000